Anna & Jules: A Celebration of Gastronomy and Craftsmanship by Lonsdale

Lonsdale developed the positioning, storytelling, identity, and packaging for Anna & Jules, a premium catering brand by Savencia Gourmet. The brand was crafted with the expertise of a “Meilleur Ouvrier de France” award-winning chef and is tailored for chefs and restaurateurs who value quality and culinary creativity. Lonsdale’s branding approach for Anna & Jules was rooted in the duality of creativity and heritage. The brand was envisioned as an embodiment of culinary excellence, where the rich tradition of French gastronomy meets the demands of modern-day premium foodservice professionals. To bring this to life, the agency developed a positioning that would elevate Anna & Jules as more than just a provider of fine foods, but as a creative curator of refined experiences for restaurateurs.