Break Design Shapes a Bold Retail Presence for Planet Farms’ Frescaah Line

A Bold Visual Identity for a Market Revolution: From Horizontal to Vertical Lettuce is no longer grown in traditional countryside fields, and its image is no longer limited to just green. Instead, it now embraces all the vibrant colors of a taste experience that is set to surprise you—thanks to the revolutionary approach of Planet Farms and the striking design created by Break. Once again, Planet Farms has chosen Break Design to evolve its brand identity, pushing the boundaries of a traditionally ultra-conservative industry. The result? A brand that breaks free from category norms and reinvents itself with a fresh, modern, and dynamic image. This new identity is not just about aesthetics—it is a strategic transformation that enhances shelf visibility, making Planet Farms products stand out