Derek&Eric Creates One Living Kombucha Rebranding – A Fresh Identity for a Health-Driven Drink

One Living – Positive taste, positive health Business Challenge One Living was born in 2018, founded by England rugby legend Jonny Wilkinson, as an extension of his own journey into the worlds of gut health, living foods and Kombucha, with a mission to help people overcome the common barriers to entry – expensive, hard-to-find niche products and unappetising flavours. Despite having already achieved great success, their rigid identity was lacking clarity and beginning to creak around the edges as the portfolio expanded. How do you build a brand that is both single-mindedly iconic and endlessly adaptable? Creative Solution Changing the brand name from ‘No.1 living’ to one ‘One Living’ provided us with the cornerstone for the new identity system – manifesting first as the 1L icon. Acting as