Every Apple Clears a Path: llustrating an Apple Box with a Purpose by Zovska Illustration

‘Every Apple Clears a Path’ is a charitable initiative created by Ukrainian farmer Serhil Zubar, where proceeds from each apple sold go towards demining contaminated areas in Ukraine. With nearly 200,000 square kilometres of former battlefields, villages, roads, and even backyards still riddled with mines, this ongoing crisis prevents many from returning to their homes. Serhil launched this project not only to raise awareness of the issue but also to challenge stereotypes about Ukrainian farmers. Ukrainian farmers can be young, educated, entrepreneurial, and tech-savvy. The illustration for the apple box was created as part of a 28-day branding illustration challenge organised by Inkygoodness in May 2024 and won the 1st prize. The task set by art director Julia Donchuk was to create a sing