Froui Infusion Drink Re-branding by DesignRepublic

The team of Brussels based start-up Froui contacted DesignRepublic for the rebranding of their infusion drink that was introduced to the market over 5 years ago. At that time Froui choose specifically to position it as a healthy family drink with a special focus on kids. As time went by, it became clear that this drink didn’t just attract children, but was also a big hit with other groups of the population. So, the time was more than ripe for a rebranding of this popular beverage. After organising several strategic workshops to fine-tune the positioning, it became clear which direction Froui wanted to evolve: a healthy drink for everybody ‘young at heart,’ while still maintaining a subtle link to the previous design. DesignRepublic redesigned the logo and developed a branding and illustrat