Glock’s Immersive Reimagining of Dewar’s Aberfeldy Distillery Experience is Open

Creative studio Glock has revealed the full design of progressive Scotch whisky brand Dewar’s and single malt whisky Aberfeldy’s immersive experience, housed at their historic brand home in the Scottish Highlands. A project two years in the making and following a long-standing creative partnership between Glock and Dewar’s, the immersive new distillery experience provides a modern and innovative experience that aims to educate and entertain whisky lovers of all ages – from the most seasoned connoisseurs to the keenest novices. Carsten Glock, Founder of lock says: “In keeping with their pioneering spirit, Dewar’s asked us to create an experience that would explode category conventions and make whisky feel accessible – without sacrificing its premium nature. For us, this meant capturing the