Heloisa Paganini Transforms Fernanda Bega’s Brand for the Luxury Architecture Market

Fernanda Bega’s architecture and interior design studio embarks on a new chapter with a visual identity that encapsulates its essence: crafting sophisticated, timeless spaces that reflect her unique vision. The challenge was to consolidate this perspective without relying on industry clichés, allowing the brand to establish a strong and distinctive market presence. More than designing spaces, Fernanda curates a universe where architecture, furniture, and lifestyle converge to create remarkable experiences. The new visual identity is a conceptual representation of the araucaria tree, an element already present in the brand, now reinterpreted through three architectural perspectives: “floor plan,” “side view,” and “detail.” This approach directly links the brand to the creative and technical