Morillas Refreshes Meroil’s Brand Identity to Connect with Modern Audiences

Introducing Meroil’s simplified and updated brand identity – dynamic and adaptable, always staying true to its essence and consistent across all brand touchpoints. Featuring a modern look and feel that propels Meroil forward and deepens the connection to its audience. We embarked on a bold mission to redefine Meroil’s image, bringing it into the present and making it more approachable and accessible, in order to help it reconnect with the needs of a contemporary audience and market. This update has the clear objective of reflecting a simple, modern, and approachable aesthetic, maintaining Meroil’s automotive essence, and ensuring a consistent brand experience across all touchpoints. Our journey began with a comprehensive review of the brand’s old visual identity, aiming to identify potenti