Noramble Refreshs Nod Skincare for a Retail-Ready Environment

The Challenge Nod is a skincare brand that empowers men to care for not only their skin but also their minds. With their goal of getting into retail going into 2025 and beyond, after some customer and retailer feedback, Andri and Marco approached Noramble to help communicate their brand and product more cohesively. What We Did As this was a male-oriented skincare brand, our market research process involved understanding the unique buying behaviours of men in the skincare industry. We discovered that men don’t buy skincare based on the science or ingredients. Armed with this knowledge, we created a simple and sophisticated identity that empowered men with small messages of motivation on every product. When Nod launched in December 2021, they were D2C only in their home country of Switzerlan