ONETOO’s Bold Colors and Playful Typography Redefine Bathroom Retail with Plumbed’s Fresh Branding

Plumbed Experience Possibility With grand visions of transforming the current clearance centre, a pseudo-junkyard of a plumbing supply store, into a more retail friendly, engaging and accessable bathroom centre, Andrew and Daniel approached us to create a brand that could support their vision, while claiming a new space in the market where they could provide unique and distinct value for their customers. A lot of the plumbing and bathroom stores that they compete with are either treacherous junkyards, complete with teetering towers of unorganised stock and tripping hazards galore, or up-market, la-de-da showrooms with high-brow staff and pristine, “don’t touch” showrooms with inflated egos and price tags to match. We saw an opportunity to define a position between these two extremes. A bui