Pajić Winery’s Timeless Wine Label Design by Studio Nenad Došen

The area where the vineyards of Pajić Winery are located today was called Lubnichi (Ljubniča) by the ancient Celts, and in its basic translation, it means “fruitful”. Today’s area of ​​ancient Ljubniča is called Bukvik, and these fertile areas at the foot of Majevica mountain were still marked on Austro-Hungarian maps from the 19th and 20th centuries as vineyards that served the monarchy with quality grape varieties for premium wines. During the great wars and immediately after, the tradition of viticulture was almost lost, partly due to the vine disease – phylloxera and partly due to the state’s lack of interest in restoring the vineyards. Amidst the challenges, the Pajić family has taken on the noble task of reviving the viticulture tradition in the Bukvik region. They have established m