Pond Design Elevated Malmö Chocolate Factory’s Brand with Playful Premium Packaging

When Malmö Chocolate Factory, an organic premium brand exclusively sold in luxury boutiques, was to expand into mainstream retail, it prompted a re-evaluation of their brand portfolio. So, they decided to exchange all 14 SKUs in luxury boutiques with a new, super-premium bean-to-bar range of 6 SKUs. With this reduced offering, Malmö Chocolate Factory was losing shelf impact. Not only did the design have to cover up for it – the move into mass retail made it crucial for the new expression to strengthen the brand’s trustworthiness as high-end. From our point of view, premium and stand-out were essential for both the structural packaging and design – and it got us to explore the next generation premium. Through desktop research, retail observations, and competitor analysis, globally and withi