Saluti’s Vintage-Inspired Branding Captures the Essence of Italian Summer Elegance by Student Robi Ruocco

Overview Saluti is a bottled Italian spritz brand dedicated to capturing the essence of the vintage Italian summer lifestyle, evoking the spirit of celebration and togetherness. The brand’s mission is to transport consumers back to the peak of the 1960s, while also drawing on the lingering elegance of the art deco period from the late 1930s. Saluti’s target is a modern, cosmopolitan audience that appreciates sophistication and timeless style. The packaging is designed to exude boldness and elegance, with typography and color choices inspired by the unique lidos that dot the Italian coastline. Research The design process began with an extensive exploration of popular vintage Italian advertisements from the late 1950s to 1960s. These advertisements provided a rich source of inspiration for t