Stormbrands Ignites Sting Blue Thunder with a Powerful Brand Redesign for PepsiCo

Blue Thunder: How Stormbrands revitalised PepsiCo’s No.1 energy brand with an electrifying new variant Summary PepsiCo continues to innovate to hold its place as leader in the thriving energy drinks sector. When the global drinks firm sought to launch an electrifying new variant of its no.1 energy brand, Sting, it enlisted the skills of Stormbrands to lead the visualisation’s creative direction and ignite excitement across different national markets. The work has driven awareness and trial of a new variant – Sting blue – among Gen Z consumers in Pakistan and supported its rollout in other territories. Building on foundational work for the Sting brand family, Stormbrands defined a distinct role and proposition for Sting blue based on flavour, occasion and sensation. ‘Sting Blue Thunder’ bri