Vibrant Cider Brand Packaging and Visual Identity Design by Tubik

Sip the energy of fruit and fun with a bright and catchy graphic design project in which the tubik agency designers were involved in creating a concept of visual identity, packaging design, and marketing graphics for the brand of fruit cider with various tastes. The design approach employs a bunch of bright custom illustrations made to reflect the desired mood and aesthetics and wrapped in a vibrant color palette. The design process included the following creative tasks: considering a general stylistic approach for the visual identity that would work both for online and offline marketing goals; creating a consistent set of theme illustrations and graphic elements; developing a packaging design system for different tastes of cider; offering design solutions for marketing visuals and adverti