Volvo – For the New Generation Campaign

Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children. If children approve of the car, parents are much more inclined to buy it. That is to say, children are the little experts whose ‘professional opinion’ parents tend to keep in mind. So, to create the campaign posters, we invited the little experts to inspect the Volvo XC90 and give us their professional