Boadas, a traditional brand of cured meats, given a contemporary twist.

Boadas is a well-established company in the Spanish cured meat market, founded in 1880, with a long-standing heritage rooted in tradition and product quality. The brief involves creating a new, simple and contemporary global image, capable of updating the brand identity and strengthening its presence in the market. The main challenge is that the registered name is BOADAS 1880, meaning the new branding must also incorporate the numbers as an esse